Do you have a project gallery or portfolio? *

Yes, with before/after photos

Some scattered photos

Nothing on the site

Do you show Google or third-party reviews on your site? *

Yes, they’re embedded

Just pasted quotes

Reviews only live elsewhere

Can visitors easily request a quote or book online? *

Yes, through a clear form or calendar

Only by email or a basic form

No easy way to request —

Is your main contact form short and simple? *

Yes — just name, phone, and message

It’s a little long or clunky

We don’t really have one

Can users call you with one tap on mobile? *

Yes — click-to-call is set up

Phone is visible, but not clickable

Not mobile-friendly or unsure

What happens after a lead fills out a form? *

Instant confirmation + follow-up

Manual reply within a day

No confirmation or system

Do you track leads in a CRM (Customer Relationship Management system)? *

Yes, with automation

Spreadsheet or inbox

Not tracked at all

Do you follow up with leads who don’t book right away? *

Yes — re-engagement plan

Occasionally, manually

Not at all

When was your website last updated? *

Within the last 1–2 years

3–5 years ago

Over 5 years ago or not sure

How does your site perform on mobile devices? *

Smooth and responsive

Usable, but could be better

Clunky or untested

Are your images and visuals strong? *

High-quality photos, gallery, and branded visuals

Some good images, some low-res or generic

Mostly stock or blurry visuals

Is it clear what you do and who you serve when someone lands on your site? *

Instantly clear

Somewhat, but could be clearer

Vague or hard to tell

Are your services clearly described? *

Yes — each service has a clear explanation (and maybe photos)

They’re listed, but not explained well

Barely mentioned or unclear

Do you list the areas or locations you serve? *

Yes — prominently shown

It’s there, but not obvious

Not mentioned

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