Full Name *

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Business Name *

1. What is your business or project about? *

2. Who is your target customer or audience? *

3. What product(s) or service(s) are you offering? *

4. What’s the main goal for this project? *

5. What does your customer want, specifically and simply? *

6. What external problem is your customer facing? *

7. What internal frustration is that causing them? *

8. Is there a philosophical problem — something unfair or unjust? *

9. How do you show empathy for your customer’s problem? *

10. What makes you trustworthy or competent? *

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